Budget pacing for every ad platform
AgenciesOne employee error, no refund.
E-commerce brandsUnspent budget is lost.
Franchises and national brandsNo one sees the whole budget.Take control of your advertising budgets across every platform.
Don't lose peak season sales to budget drift.
Get a fast risk check that flags under and overspend before revenue slips.
No cost. No commitment.
- Platforms4 liveReddit and TikTok coming
- AlertsOver + underspend, by email
- SummaryMonthlyat month end
Trusted by
- Google-certified team
- Insured: professional liability and cyber
- Data on Google Cloud, North America
The problem
"Campaign budgets set within platforms are completely wrong."
"You can put 100 dollars a day yet you're gonna spend 33 dollars if you're bidding on a brand. It depends on your CPC, how narrow your keywords are, the demand, the day of month, the spikes."
- Platforms spread your money evenly: $3,000 a month becomes $100 a day, peak days or not.
- Unspent budget does not carry over to the next period.
- Catching up late means expensive clicks and missed sales.
- Ad platforms will not refund an employee mistake.
"People don't realize how big a problem it is until they've overspent 10k, 20k, 50k or they got their Meta or their Google hacked."
ALYA Budget Pacing tracks real ad spend against your real budget.
Budget pacing across Google Ads, Meta, Microsoft Advertising and LinkedIn, in one shared view. Set your targets per advertiser and campaign group, and get ad spend alerts before you overspend or underspend. Built for agencies, e-commerce brands, lead generation teams and franchises.
How it works
- 01Connect your ad accounts.Google Ads, Meta, Microsoft Advertising and LinkedIn.
- 02Set your real budgets.Per advertiser and per campaign group, across platforms.
- 03Get alerts, then adjust.Your team adjusts. ALYA shows where every budget stands.
What you get
Alerts before the invoice.
Email alerts
- A budget is missing
- A campaign is running that is not in your budget
- Pacing is on, but no budget targets are set
- You're going to exceed your budget
- You're going to fall under your budget
- A summary at the end of every month
Campaign groups
- Create a group, like "Branding"
- Add its campaigns from Google, Meta and LinkedIn
- See their spend together
Forecast
- A rule of three on the last days of spend
- Mid-month budget changes
- Overlapping monthly budgets
Shared access
- Agencies and every client
- Franchises and each location
- Individual access, one shared record
Integrations
Every platform you spend on.
- Google AdsLive
- Meta AdsLive
- Microsoft AdvertisingLive
- LinkedIn AdsLive
- Reddit AdsRolling out
- TikTok AdsRolling out
Coming next: Budget Pacing joins the ALYA library, a business brain your AI can connect to and traverse.
Platform budgets or Budget Pacing?
Why not just use the budgets in each platform?
FAQ
Frequently asked questions we get from agencies and brands about budget pacing
What is budget pacing?
Tracking what you actually spend against the budget you actually planned, across every ad platform, so you know before month end whether you will overspend or underspend.
Why not just use the budgets in Google Ads or Meta?
Because campaign budgets set within platforms don't tell you what you will spend. You can set 100 dollars a day and spend 33, depending on your CPC, how narrow your keywords are, the demand, the day of the month and the spikes. Budget Pacing tracks real spend against your own targets.
Which ad platforms do you support?
Google Ads, Meta (Facebook and Instagram) Ads, Microsoft Advertising and LinkedIn Ads today. Reddit and TikTok are rolling out.
What alerts do we get?
Email alerts when a budget is missing, when a campaign is running that is not in your budget, when pacing is on but no targets are set, and when you are going to exceed or fall under your budget. Plus a summary at the end of every month.
Does unspent budget roll over to next month?
No. Any unspent amount is not carried over to the next period. And catching up late means expensive clicks and missed sales.
Do ad platforms refund overspend caused by a mistake?
No. Ad platforms will not refund an employee mistake, and many agencies pay for expensive insurance to cover it. Budget Pacing flags overspend risk before the month closes, so your team can act in time.
How does it forecast?
A rule of three on the last few days of spend, adjusted for mid-month budget changes and overlapping monthly budgets.
Do you change our budgets?
No. We prefer that your team, or your own agents, make the adjustments. ALYA is the shared system of record that shows where every budget stands.
Can we group campaigns across platforms?
Yes. Create a campaign group, like "Branding", add its campaigns from Google, Meta and LinkedIn, and see their spend together.
Who is it for?
Agencies managing many advertisers, e-commerce brands that cannot afford to underspend in peak season, lead generation and marketing teams, and franchises or national brands that need one shared view with individual access.
Can each client or location have its own access?
Yes. It is multi-tenant: agencies give each client access, and franchises give each location its own access, on one shared record.
Will it save us time?
That is not the point. Budget Pacing is about avoiding overspend, and about not losing sales to underspend in peak periods like Black Friday.
Does it protect our ad accounts?
It does not secure your accounts. If spend suddenly jumps, for example after an account is compromised, the alerts tell you instead of the invoice.
How much does it cost?
It depends on the advertisers and platforms you connect. Start with the revenue risk check and we quote from there.
Don't lose peak season sales to budget drift.
Get a fast risk check that flags under and overspend before revenue slips.
No cost. No commitment.
ALYA is a North American software company, built by Index after 15 years in search.
By Jeremy Easterbrook, CEO of Index.