{"id":2315,"date":"2026-11-12T14:05:22","date_gmt":"2026-11-12T19:05:22","guid":{"rendered":"https:\/\/www.alya.ai\/?page_id=2315"},"modified":"2026-11-12T14:25:00","modified_gmt":"2026-11-12T19:25:00","slug":"pacing-budgets","status":"publish","type":"page","link":"https:\/\/www.alya.ai\/fr\/pacing-budgets\/","title":{"rendered":"Gestion du pacing des budgets publicitaires sur toutes vos plateformes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_code _builder_version=\u00a0\u00bb4.27.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<div class=\"alya-v23\">\n<nav class=\"alya-v23__nav alya-v23__bleed\" aria-label=\"Principal\">\n<div class=\"alya-v23__nav-in\"> <a href=\"https:\/\/www.alya.ai\/fr\/\"><img 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qui<\/a>\n<ul class=\"alya-v23__drop\">\n<li><a href=\"#what-changes\">D\u00e9taillants<\/a><\/li>\n<li><a href=\"#what-changes\">Directions marketing<\/a><\/li>\n<li><a href=\"#what-changes\">TI<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"alya-v23__mi alya-v23__mi--has\"><a href=\"https:\/\/www.alya.ai\/aboutus\/\">\u00c0 propos<\/a>\n<ul class=\"alya-v23__drop\">\n<li><a href=\"https:\/\/www.alya.ai\/aboutus\/\">Notre histoire<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/blog\/\">Blogue<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/call\/\">Nous joindre<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"alya-v23__mi alya-v23__mi--login\"><a href=\"https:\/\/hub.alya.ai\/\">Connexion<\/a><\/li>\n<\/ul>\n<p> <a class=\"alya-v23__signin\" href=\"https:\/\/hub.alya.ai\/\">Connexion<\/a> <a class=\"alya-v23__navcta\" href=\"#alya-v23-apply\">V\u00e9rifier mon risque<\/a> <button class=\"alya-v23__burger\" type=\"button\" aria-expanded=\"false\" aria-controls=\"alya-v23-menu\" aria-label=\"Menu\"><span><\/span><\/button> <\/div>\n<\/nav>\n<section class=\"alya-v23__hero alya-v23__bleed alya-v23__hero--v23\">\n<div class=\"alya-v23__hero-in\">\n<nav class=\"alya-v23__crumbs alya-v23__in\" aria-label=\"Fil d\u2019Ariane\"><a href=\"https:\/\/www.alya.ai\/fr\/\">ALYA<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/www.alya.ai\/fr\/pacing-budgets\/\">Solutions<\/a><span aria-hidden=\"true\">\/<\/span><span aria-current=\"page\">Budget Pacing<\/span><\/nav>\n<h1 class=\"alya-v23__h1 alya-v23__in\">Gestion du pacing des budgets publicitaires sur toutes vos plateformes<\/h1>\n<div class=\"alya-v23__pa-row alya-v23__personas\" aria-label=\"Pour qui\"><a class=\"alya-v23__pa alya-v23__in\" href=\"https:\/\/www.alya.ai\/fr\/pacing-budgets\/#who\" data-k=\"marketing\"><span class=\"alya-v23__pa-ph\"><img class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/a1e0c6a86155.jpg\" alt=\"\" width=\"360\" height=\"360\" decoding=\"async\"><\/span><span class=\"alya-v23__label alya-v23__pa-t\"><svg class=\"alya-v23__pi\" viewBox=\"0 0 32 32\" aria-hidden=\"true\"><rect x=\"4.5\" y=\"10\" width=\"23\" height=\"15\" rx=\"2\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"\/><path d=\"M12 10V7.5A1.5 1.5 0 0 1 13.5 6h5A1.5 1.5 0 0 1 20 7.5V10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"\/><\/svg>Agences<\/span><b>Une erreur d\u2019employ\u00e9, aucun remboursement.<\/b><\/a><a class=\"alya-v23__pa alya-v23__in\" href=\"https:\/\/www.alya.ai\/fr\/pacing-budgets\/#who\" data-k=\"retail\"><span class=\"alya-v23__pa-ph\"><img class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/31b7131c8eb0.jpg\" alt=\"\" width=\"360\" height=\"360\" decoding=\"async\"><\/span><span class=\"alya-v23__label alya-v23__pa-t\"><svg class=\"alya-v23__pi\" viewBox=\"0 0 32 32\" aria-hidden=\"true\"><path d=\"M5 7h3l2.5 12h12l2.5-9H10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linejoin=\"round\"\/><circle cx=\"12\" cy=\"24.5\" r=\"1.8\" fill=\"currentColor\"\/><circle cx=\"21\" cy=\"24.5\" r=\"1.8\" fill=\"currentColor\"\/><\/svg>Marques de commerce \u00e9lectronique<\/span><b>Le budget non d\u00e9pens\u00e9 est perdu.<\/b><\/a><a class=\"alya-v23__pa alya-v23__in\" href=\"https:\/\/www.alya.ai\/fr\/pacing-budgets\/#who\" data-k=\"it\"><span class=\"alya-v23__pa-ph\"><img class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/eed5f5613ee8.jpg\" alt=\"\" width=\"360\" height=\"360\" decoding=\"async\"><\/span><span class=\"alya-v23__label alya-v23__pa-t\"><svg class=\"alya-v23__pi\" viewBox=\"0 0 32 32\" aria-hidden=\"true\"><path d=\"M16 28s-8-7.6-8-14a8 8 0 0 1 16 0c0 6.4-8 14-8 14z\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"\/><circle cx=\"16\" cy=\"14\" r=\"3\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.4\"\/><\/svg>Franchises et marques nationales<\/span><b>Personne ne voit le budget au complet.<\/b><\/a><\/div>\n<pee class=\"alya-v23__tagline alya-v23__in\">Prenez le contr\u00f4le de vos budgets publicitaires sur toutes les plateformes.<\/pee>\n<div class=\"alya-v23__split\">\n<div class=\"alya-v23__left\">\n<div class=\"alya-v23__apply-wrap alya-v23__in\" id=\"alya-v23-apply\"> <pee class=\"alya-v23__offer\">Ne perdez pas vos ventes de haute saison \u00e0 cause d\u2019un budget qui d\u00e9rive.<\/pee> <pee class=\"alya-v23__offer-sub\">Obtenez une v\u00e9rification rapide du risque qui signale la sous-utilisation et le d\u00e9passement avant que les revenus glissent.<\/pee>\n<form class=\"alya-v23__apply alya-v23__demo\" data-step=\"1\" data-endpoint=\"\" data-call=\"https:\/\/meetings.hubspot.com\/jeasterbrook\" autocomplete=\"on\" novalidate>\n<div class=\"alya-v23__row\"> <label for=\"alya-v23-h-email\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)\">Courriel professionnel<\/label> <input id=\"alya-v23-h-email\" type=\"email\" name=\"email\" autocomplete=\"email\" placeholder=\"vous@entreprise.com\" required> <button class=\"alya-v23__btn\" type=\"submit\">V\u00e9rifier mon risque de revenus <svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/button> <\/div>\n<div class=\"alya-v23__more2\">\n<div class=\"alya-v23__grid2\">\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-firstname\">Pr\u00e9nom<\/label><input id=\"alya-v23-h-firstname\" name=\"firstname\" type=\"text\" autocomplete=\"given-name\" placeholder=\"\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-lastname\">Nom<\/label><input id=\"alya-v23-h-lastname\" name=\"lastname\" type=\"text\" autocomplete=\"family-name\" placeholder=\"\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-jobtitle\">Poste<\/label><input id=\"alya-v23-h-jobtitle\" name=\"jobtitle\" type=\"text\" autocomplete=\"organization-title\" placeholder=\"Directrice marketing\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-company\">Entreprise<\/label><input id=\"alya-v23-h-company\" name=\"company\" type=\"text\" autocomplete=\"organization\" placeholder=\"Nom de l\u2019entreprise\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-monthly_spend\">D\u00e9penses publicitaires mensuelles<\/label><select id=\"alya-v23-h-monthly_spend\" name=\"monthly_spend\"><option value=\"\">Choisir<\/option><option>Moins de 10\u00a0000\u00a0$<\/option><option>10\u00a0000\u00a0$ \u00e0 50\u00a0000\u00a0$<\/option><option>50\u00a0000\u00a0$ \u00e0 250\u00a0000\u00a0$<\/option><option>Plus de 250\u00a0000\u00a0$<\/option><\/select><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-advertisers\">Annonceurs que vous g\u00e9rez<\/label><select id=\"alya-v23-h-advertisers\" name=\"advertisers\"><option value=\"\">Choisir<\/option><option>1<\/option><option>2 \u00e0 10<\/option><option>11 \u00e0 50<\/option><option>Plus de 50<\/option><\/select><\/div>\n<div class=\"alya-v23__span2\">\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-h-phone\">T\u00e9l\u00e9phone <i>(facultatif)<\/i><\/label><input id=\"alya-v23-h-phone\" name=\"phone\" type=\"tel\" autocomplete=\"tel\" placeholder=\"514 555 0123\"><\/div>\n<\/div><\/div>\n<p> <button class=\"alya-v23__btn\" type=\"submit\" data-final=\"1\">Choisir un moment <svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/button> <\/div>\n<pee class=\"alya-v23__amsg\" role=\"status\" aria-live=\"polite\"><\/pee> <\/form>\n<pee class=\"alya-v23__sub2 alya-v23__under\">Sans frais. Sans engagement.<\/pee> <\/div>\n<ul class=\"alya-v23__kps\" aria-label=\"R\u00e9sultats chez BMR\">\n<li class=\"alya-v23__kp\"><svg class=\"alya-v23__kp-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"3.5\" y=\"3.5\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"13.5\" y=\"3.5\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"3.5\" y=\"13.5\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"13.5\" y=\"13.5\" width=\"7\" height=\"7\" rx=\"1\"\/><\/svg><span class=\"alya-v23__kp-t\"><span class=\"alya-v23__kp-k\">Plateformes<\/span><b>4 actives<\/b><span class=\"alya-v23__kp-c\">Reddit et TikTok \u00e0 venir<\/span><\/span><\/li>\n<li class=\"alya-v23__kp\"><svg class=\"alya-v23__kp-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 4a6 6 0 0 0-6 6v4l-2 3h16l-2-3v-4a6 6 0 0 0-6-6z\"\/><path d=\"M10 20a2 2 0 0 0 4 0\"\/><\/svg><span class=\"alya-v23__kp-t\"><span class=\"alya-v23__kp-k\">Alertes<\/span><b>Exc\u00e8s + manque<\/b><span class=\"alya-v23__kp-c\">de d\u00e9penses, par courriel<\/span><\/span><\/li>\n<li class=\"alya-v23__kp\"><svg class=\"alya-v23__kp-i\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><rect x=\"4\" y=\"5\" width=\"16\" height=\"15\" rx=\"1.5\"\/><path d=\"M4 9h16M9 3v4M15 3v4\"\/><\/svg><span class=\"alya-v23__kp-t\"><span class=\"alya-v23__kp-k\">Sommaire<\/span><b>Mensuel<\/b><span class=\"alya-v23__kp-c\">en fin de mois<\/span><\/span><\/li>\n<\/ul><\/div>\n<div class=\"alya-v23__sc alya-v23__ep alya-v23__in\" id=\"what-changes\" aria-label=\"Ce que vous obtenez, par r\u00f4le\">\n<div class=\"alya-v23__sc-top\"><b>Ce que vous obtenez<\/b><span>Par r\u00f4le<\/span><\/div>\n<div class=\"alya-v23__seg\" role=\"tablist\" aria-label=\"Votre r\u00f4le\"><button role=\"tab\" aria-selected=\"true\" aria-controls=\"alya-v23-sc-marketing\" id=\"alya-v23-st-marketing\">Agences<\/button><button role=\"tab\" aria-selected=\"false\" aria-controls=\"alya-v23-sc-retail\" id=\"alya-v23-st-retail\">Commerce \u00e9lectronique<\/button><button role=\"tab\" aria-selected=\"false\" aria-controls=\"alya-v23-sc-it\" id=\"alya-v23-st-it\">Franchises<\/button><\/div>\n<div class=\"alya-v23__sc-prog\" aria-hidden=\"true\"><i><\/i><\/div>\n<div class=\"alya-v23__scrows\" role=\"tabpanel\" id=\"alya-v23-sc-marketing\" aria-labelledby=\"alya-v23-st-marketing\">\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Chaque client et chaque plateforme dans une seule vue<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Des alertes par courriel avant un d\u00e9passement ou une sous-utilisation<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Pay\u00e9 sur les d\u00e9penses? La sous-utilisation vous co\u00fbte aussi<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Sachez si votre \u00e9quipe suit le plan<\/span><\/div>\n<\/div>\n<div class=\"alya-v23__scrows\" role=\"tabpanel\" id=\"alya-v23-sc-retail\" aria-labelledby=\"alya-v23-st-retail\" hidden>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Ne ratez pas les ventes du Vendredi fou en sous-utilisant votre budget<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Pas de rattrapage tardif\u00a0: pas de clics co\u00fbteux, pas de ventes manqu\u00e9es<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Les d\u00e9penses r\u00e9elles, pas le budget fix\u00e9 dans la plateforme<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un groupe de campagnes sur Google, Meta et LinkedIn<\/span><\/div>\n<\/div>\n<div class=\"alya-v23__scrows\" role=\"tabpanel\" id=\"alya-v23-sc-it\" aria-labelledby=\"alya-v23-st-it\" hidden>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un syst\u00e8me de r\u00e9f\u00e9rence partag\u00e9 pour chaque budget<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un acc\u00e8s individuel pour chaque succursale ou \u00e9quipe<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>D\u00e9penses regroup\u00e9es pour toute l\u2019organisation<\/span><\/div>\n<div class=\"alya-v23__scr\"><span class=\"alya-v23__scr-t\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Des alertes quand une campagne roule sans budget<\/span><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alya-v23__trust alya-v23__bleed\" aria-label=\"Ils nous font confiance\">\n<div class=\"alya-v23__mq\"> <pee class=\"alya-v23__label alya-v23__mq-label\">Ils nous font confiance<\/pee>\n<div class=\"alya-v23__mq-win\">\n<div class=\"alya-v23__mq-track\">\n<div class=\"alya-v23__mq-set\">\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/de28e4185cd6.png\" alt=\"BMR\" style=\"--w:105px;--h:28px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/466abfb6051d.png\" alt=\"Minto\" style=\"--w:91px;--h:32px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/b6c6e3693f93.png\" alt=\"Tristan\" style=\"--w:131px;--h:22px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/1a8ccc67f860.png\" alt=\"McGill\" style=\"--w:111px;--h:26px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/27cacedd7cc5.png\" alt=\"Index\" style=\"--w:98px;--h:29px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/9ecb816087bf.svg\" alt=\"Conversio\" style=\"--w:150px;--h:19px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/f8886fc693ef.svg\" alt=\"Ecotone L'Ami Sport\" style=\"--w:119px;--h:24px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/cbdad4823cb9.png\" alt=\"Projet DeKip\" style=\"--w:121px;--h:24px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/6d7546d617c2.svg\" alt=\"Avril\" style=\"--w:93px;--h:31px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/be71097da622.png\" alt=\"Maturin\" style=\"--w:98px;--h:30px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/2b88a4287136.svg\" alt=\"Shop Tim\u00e3o\" style=\"--w:122px;--h:24px\" decoding=\"async\"><\/div>\n<\/div>\n<div class=\"alya-v23__mq-set\" aria-hidden=\"true\">\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/de28e4185cd6.png\" alt=\"\" style=\"--w:105px;--h:28px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/466abfb6051d.png\" alt=\"\" style=\"--w:91px;--h:32px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/b6c6e3693f93.png\" alt=\"\" style=\"--w:131px;--h:22px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/1a8ccc67f860.png\" alt=\"\" style=\"--w:111px;--h:26px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/27cacedd7cc5.png\" alt=\"\" style=\"--w:98px;--h:29px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/9ecb816087bf.svg\" alt=\"\" style=\"--w:150px;--h:19px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/f8886fc693ef.svg\" alt=\"\" style=\"--w:119px;--h:24px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/cbdad4823cb9.png\" alt=\"\" style=\"--w:121px;--h:24px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/6d7546d617c2.svg\" alt=\"\" style=\"--w:93px;--h:31px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/be71097da622.png\" alt=\"\" style=\"--w:98px;--h:30px\" decoding=\"async\"><\/div>\n<div class=\"alya-v23__lg2\"><img loading=\"lazy\" class=\"no-lazyload\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/2b88a4287136.svg\" alt=\"\" style=\"--w:122px;--h:24px\" decoding=\"async\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<ul class=\"alya-v23__cred\" aria-label=\"Pourquoi c\u2019est s\u00fbr\">\n<li><svg class=\"alya-v23__ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3l2.6 5.3 5.9.9-4.3 4.1 1 5.8L12 16.4 6.8 19.1l1-5.8L3.5 9.2l5.9-.9z\"\/><\/svg><span>\u00c9quipe certifi\u00e9e Google<\/span><\/li>\n<li><svg class=\"alya-v23__ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 3.5l8 3v5.5c0 5-3.4 8-8 9.5-4.6-1.5-8-4.5-8-9.5V6.5z\"\/><path d=\"M8.5 12l2.4 2.4 4.6-4.8\"\/><\/svg><span>Assur\u00e9e\u00a0: responsabilit\u00e9 professionnelle et cyberrisques<\/span><\/li>\n<li><svg class=\"alya-v23__ico\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M7 18h10.5a4 4 0 0 0 .6-7.95A6 6 0 0 0 6.6 9.2 4.4 4.4 0 0 0 7 18z\"\/><\/svg><span>Donn\u00e9es sur Google Cloud, Am\u00e9rique du Nord<\/span><\/li>\n<\/ul>\n<\/section>\n<section class=\"alya-v23__prob alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__in9 alya-v23__prob-in\">\n<div class=\"alya-v23__rise\"><pee class=\"alya-v23__label\">Le probl\u00e8me<\/pee>\n<h2 class=\"alya-v23__h2\">\u00ab\u00a0Les budgets de campagne fix\u00e9s dans les plateformes sont compl\u00e8tement \u00e0 c\u00f4t\u00e9.\u00a0\u00bb<\/h2>\n<pee class=\"alya-v23__prob-q\">\u00ab\u00a0Vous pouvez mettre 100 dollars par jour et en d\u00e9penser 33 si vous misez sur une marque. \u00c7a d\u00e9pend de votre CPC, de la pr\u00e9cision de vos mots-cl\u00e9s, de la demande, du jour du mois, des pointes.\u00a0\u00bb<\/pee>\n<ul class=\"alya-v23__drift\">\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg><span>Les plateformes r\u00e9partissent votre argent \u00e9galement\u00a0: 3\u00a0000\u00a0$ par mois deviennent 100\u00a0$ par jour, journ\u00e9es de pointe ou non.<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg><span>Le budget non d\u00e9pens\u00e9 n\u2019est pas report\u00e9 \u00e0 la p\u00e9riode suivante.<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg><span>Rattraper en retard, c\u2019est des clics co\u00fbteux et des ventes manqu\u00e9es.<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg><span>Les plateformes publicitaires ne remboursent pas l\u2019erreur d\u2019un employ\u00e9.<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"alya-v23__prob-viz alya-v23__rise\" role=\"img\" aria-label=\"Budget fix\u00e9 dans la plateforme\u00a0: 100 dollars par jour. D\u00e9penses r\u00e9elles\u00a0: 33 dollars par jour.\">\n<div><span>Budget fix\u00e9 dans la plateforme<\/span><i style=\"--w:100%\"><\/i><b>100\u00a0$ \/ jour<\/b><\/div>\n<div><span>Ce que vous d\u00e9pensez r\u00e9ellement<\/span><i class=\"alya-v23__prob-act\" style=\"--w:33%\"><\/i><b>33\u00a0$ \/ jour<\/b><\/div>\n<pee>\u00ab\u00a0Les gens ne r\u00e9alisent pas l\u2019ampleur du probl\u00e8me tant qu\u2019ils n\u2019ont pas d\u00e9pass\u00e9 de 10 k, 20 k, 50 k, ou qu\u2019ils ne se sont pas fait pirater leur compte Meta ou Google.\u00a0\u00bb<\/pee> <\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alya-v23__seo alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__seo2\">\n<div class=\"alya-v23__in9 alya-v23__rise\">\n<h2>ALYA Budget Pacing suit vos d\u00e9penses publicitaires r\u00e9elles par rapport \u00e0 votre budget r\u00e9el.<\/h2>\n<pee>La gestion du pacing des budgets publicitaires sur Google Ads, Meta, Microsoft Advertising et LinkedIn, dans une vue partag\u00e9e. Fixez vos cibles par annonceur et par groupe de campagnes, et recevez des alertes de d\u00e9penses publicitaires avant un d\u00e9passement ou une sous-utilisation. Con\u00e7u pour les agences, les marques de commerce \u00e9lectronique, les \u00e9quipes de g\u00e9n\u00e9ration de prospects et les franchises.<\/pee><\/div>\n<div class=\"alya-v23__how-vid alya-v23__vph alya-v23__rise\" data-video=\"budget-pacing\" role=\"img\" aria-label=\"Vid\u00e9o \u00e0 venir\u00a0: Budget Pacing en action\">\n<div class=\"alya-v23__vph-in\"><span class=\"alya-v23__vph-play\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M8 5v14l11-7z\"\/><\/svg><\/span><b>Budget Pacing en action<\/b><small>Vid\u00e9o anim\u00e9e \u00e0 venir<\/small><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"alya-v23__how alya-v23__sec alya-v23__bleed\" id=\"how\">\n<div class=\"alya-v23__in9 alya-v23__how-grid\">\n<div class=\"alya-v23__rise\"><pee class=\"alya-v23__label\">Comment \u00e7a fonctionne<\/pee>\n<ol class=\"alya-v23__steps3\">\n<li><span class=\"alya-v23__n\">01<\/span><b>Connectez vos comptes publicitaires.<\/b><span>Google Ads, Meta, Microsoft Advertising et LinkedIn.<\/span><\/li>\n<li><span class=\"alya-v23__n\">02<\/span><b>Fixez vos vrais budgets.<\/b><span>Par annonceur et par groupe de campagnes, sur toutes les plateformes.<\/span><\/li>\n<li><span class=\"alya-v23__n\">03<\/span><b>Recevez des alertes, puis ajustez.<\/b><span>Votre \u00e9quipe ajuste. ALYA montre o\u00f9 en est chaque budget.<\/span><\/li>\n<\/ol>\n<\/div>\n<div class=\"alya-v23__bp alya-v23__rise\" role=\"group\" aria-label=\"Exemple de vue Budget Pacing, pas de vraies donn\u00e9es\">\n<div class=\"alya-v23__ed-top\"><b>Budget Pacing<\/b><span>Ce mois-ci \u00b7 exemple<\/span><span class=\"alya-v23__bp-alert\">2 alertes envoy\u00e9es<\/span><\/div>\n<div class=\"alya-v23__bp-r\"><span class=\"alya-v23__bp-n\"><b>Groupe Image de marque<\/b><small>Google, Meta, LinkedIn<\/small><\/span><span class=\"alya-v23__bp-bar\" aria-hidden=\"true\"><i class=\"alya-v23__bp-over\" style=\"--w:96%\"><\/i><b style=\"--m:77%\"><\/b><\/span><span class=\"alya-v23__bp-v\"><small>Cible 12\u00a0000\u00a0$<\/small>Pr\u00e9vision 14\u00a0900\u00a0$<\/span><span class=\"alya-v23__chip alya-v23__bp-c\" data-s=\"over\">Risque de d\u00e9passement<\/span><\/div>\n<div class=\"alya-v23__bp-r\"><span class=\"alya-v23__bp-n\"><b>Vendredi fou<\/b><small>Google, Meta<\/small><\/span><span class=\"alya-v23__bp-bar\" aria-hidden=\"true\"><i class=\"alya-v23__bp-under\" style=\"--w:55%\"><\/i><b style=\"--m:77%\"><\/b><\/span><span class=\"alya-v23__bp-v\"><small>Cible 30\u00a0000\u00a0$<\/small>Pr\u00e9vision 21\u00a0600\u00a0$<\/span><span class=\"alya-v23__chip alya-v23__bp-c\" data-s=\"under\">Risque de sous-utilisation<\/span><\/div>\n<div class=\"alya-v23__bp-r\"><span class=\"alya-v23__bp-n\"><b>G\u00e9n\u00e9ration de prospects<\/b><small>Microsoft, Google<\/small><\/span><span class=\"alya-v23__bp-bar\" aria-hidden=\"true\"><i class=\"alya-v23__bp-ok\" style=\"--w:78%\"><\/i><b style=\"--m:77%\"><\/b><\/span><span class=\"alya-v23__bp-v\"><small>Cible 4\u00a0000\u00a0$<\/small>Pr\u00e9vision 4\u00a0080\u00a0$<\/span><span class=\"alya-v23__chip alya-v23__bp-c\" data-s=\"ok\">Sur la cible<\/span><\/div>\n<div class=\"alya-v23__bp-r\"><span class=\"alya-v23__bp-n\"><b>Promo printemps<\/b><small>Meta<\/small><\/span><span class=\"alya-v23__bp-bar alya-v23__bp-bar--none\" aria-hidden=\"true\"><\/span><span class=\"alya-v23__bp-v\"><small>Aucune cible<\/small>Pr\u00e9vision 1\u00a0250\u00a0$<\/span><span class=\"alya-v23__chip alya-v23__bp-c\" data-s=\"none\">Aucun budget fix\u00e9<\/span><\/div>\n<div class=\"alya-v23__an-foot\"><span>Barre = pr\u00e9vision du mois. Ligne = votre cible.<\/span><span class=\"alya-v23__an-pub\">Sommaire de fin de mois<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alya-v23__get alya-v23__sec alya-v23__bleed\" id=\"who\">\n<div class=\"alya-v23__in9\"> <pee class=\"alya-v23__label\">Ce que vous obtenez<\/pee>\n<h2 class=\"alya-v23__h2\">Des alertes avant la facture.<\/h2>\n<div class=\"alya-v23__bp-get\">\n<div class=\"alya-v23__bp-alerts alya-v23__rise\">\n<h3>Alertes par courriel<\/h3>\n<ul class=\"alya-v23__price-ul\">\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Un budget est manquant<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Une campagne roule sans \u00eatre dans votre budget<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Le suivi est activ\u00e9, mais aucune cible budg\u00e9taire n\u2019est fix\u00e9e<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Vous allez d\u00e9passer votre budget<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Vous allez rester en de\u00e7\u00e0 de votre budget<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg><span>Un sommaire \u00e0 la fin de chaque mois<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"alya-v23__fg alya-v23__rise\" aria-label=\"Fonctionnalit\u00e9s de Budget Pacing\">\n<div class=\"alya-v23__fgi\">\n<h3>Groupes de campagnes<\/h3>\n<ul>\n<li>Cr\u00e9ez un groupe, comme \u00ab\u00a0Image de marque\u00a0\u00bb<\/li>\n<li>Ajoutez-y ses campagnes Google, Meta et LinkedIn<\/li>\n<li>Voyez leurs d\u00e9penses ensemble<\/li>\n<\/ul>\n<\/div>\n<div class=\"alya-v23__fgi\">\n<h3>Pr\u00e9vision<\/h3>\n<ul>\n<li>Une r\u00e8gle de trois sur les derniers jours de d\u00e9penses<\/li>\n<li>Changements de budget en milieu de mois<\/li>\n<li>Budgets mensuels qui se chevauchent<\/li>\n<\/ul>\n<\/div>\n<div class=\"alya-v23__fgi\">\n<h3>Acc\u00e8s partag\u00e9<\/h3>\n<ul>\n<li>Les agences et chacun de leurs clients<\/li>\n<li>Les franchises et chaque succursale<\/li>\n<li>Des acc\u00e8s individuels, un seul registre partag\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alya-v23__integ alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__in9\"> <pee class=\"alya-v23__label\">Int\u00e9grations<\/pee>\n<h2 class=\"alya-v23__h2\">Chaque plateforme o\u00f9 vous d\u00e9pensez.<\/h2>\n<ul class=\"alya-v23__integ-l alya-v23__rise\">\n<li><b>Google Ads<\/b><span class=\"alya-v23__chip\" data-s=\"ok\">Actif<\/span><\/li>\n<li><b>Meta Ads<\/b><span class=\"alya-v23__chip\" data-s=\"ok\">Actif<\/span><\/li>\n<li><b>Microsoft Advertising<\/b><span class=\"alya-v23__chip\" data-s=\"ok\">Actif<\/span><\/li>\n<li><b>LinkedIn Ads<\/b><span class=\"alya-v23__chip\" data-s=\"ok\">Actif<\/span><\/li>\n<li><b>Reddit Ads<\/b><span class=\"alya-v23__chip\" data-s=\"info\">En d\u00e9ploiement<\/span><\/li>\n<li><b>TikTok Ads<\/b><span class=\"alya-v23__chip\" data-s=\"info\">En d\u00e9ploiement<\/span><\/li>\n<\/ul>\n<pee class=\"alya-v23__coming alya-v23__rise\">\u00c0 venir\u00a0: Budget Pacing rejoint la biblioth\u00e8que ALYA, un cerveau d\u2019affaires auquel votre IA peut se connecter et qu\u2019elle peut parcourir.<\/pee> <\/div>\n<\/section>\n<section class=\"alya-v23__cmpsec alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__in9\"> <pee class=\"alya-v23__label\">Budgets des plateformes ou Budget Pacing?<\/pee>\n<h2 class=\"alya-v23__h2\">Pourquoi ne pas simplement utiliser les budgets de chaque plateforme?<\/h2>\n<div class=\"alya-v23__cmp alya-v23__rise\" role=\"table\" aria-label=\"Les budgets fix\u00e9s dans chaque plateforme, compar\u00e9s \u00e0 ALYA Budget Pacing\">\n<div class=\"alya-v23__cmp-r alya-v23__cmp-h\" role=\"row\"><span role=\"columnheader\"><\/span><span role=\"columnheader\">Budgets dans chaque plateforme<\/span><span role=\"columnheader\">ALYA Budget Pacing<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Ce que vous voyez<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Le plafond que vous fixez.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Ce que vous d\u00e9pensez r\u00e9ellement.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Plateformes<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Une plateforme \u00e0 la fois.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Google, Meta, Microsoft et LinkedIn ensemble.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Groupes de campagnes<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Par plateforme.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un groupe sur plusieurs plateformes.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Sous-utilisation<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Aucun avertissement.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Signal\u00e9 avant que les revenus glissent.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Budgets manquants<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Invisible.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Signal\u00e9 par courriel.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Fin de mois<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Vous l\u2019apprenez apr\u00e8s.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un sommaire mensuel.<\/span><\/div>\n<div class=\"alya-v23__cmp-r\" role=\"row\"><span class=\"alya-v23__cmp-k\" role=\"rowheader\">Votre \u00e9quipe<\/span><span class=\"alya-v23__cmp-d\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M6.5 6.5l11 11M17.5 6.5l-11 11\"\/><\/svg>Vit dans le chiffrier d\u2019une seule personne.<\/span><span class=\"alya-v23__cmp-a\" role=\"cell\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 12.5l4.5 4.5L19 7.5\"\/><\/svg>Un syst\u00e8me de r\u00e9f\u00e9rence partag\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alya-v23__faq alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__in9 alya-v23__faq-in\">\n<div><pee class=\"alya-v23__label\">FAQ<\/pee>\n<h2 class=\"alya-v23__h2 alya-v23__h2--faq\">Questions fr\u00e9quentes des agences et des marques sur le pacing des budgets publicitaires<\/h2>\n<\/div>\n<div class=\"alya-v23__faq-l\">\n<details class=\"alya-v23__faq-i\">\n<summary>Qu\u2019est-ce que le pacing des budgets publicitaires?<\/summary>\n<pee>Suivre ce que vous d\u00e9pensez r\u00e9ellement par rapport au budget que vous avez r\u00e9ellement pr\u00e9vu, sur toutes les plateformes publicitaires, pour savoir avant la fin du mois si vous allez d\u00e9passer votre budget ou le sous-utiliser.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Pourquoi ne pas simplement utiliser les budgets de Google Ads ou de Meta?<\/summary>\n<pee>Parce que les budgets de campagne fix\u00e9s dans les plateformes ne vous disent pas ce que vous allez d\u00e9penser. Vous pouvez fixer 100 dollars par jour et en d\u00e9penser 33, selon votre CPC, la pr\u00e9cision de vos mots-cl\u00e9s, la demande, le jour du mois et les pointes. Budget Pacing suit vos d\u00e9penses r\u00e9elles par rapport \u00e0 vos propres cibles.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Quelles plateformes publicitaires prenez-vous en charge?<\/summary>\n<pee>Google Ads, Meta Ads (Facebook et Instagram), Microsoft Advertising et LinkedIn Ads aujourd\u2019hui. Reddit et TikTok sont en d\u00e9ploiement.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Quelles alertes recevons-nous?<\/summary>\n<pee>Des alertes par courriel quand un budget est manquant, quand une campagne roule sans \u00eatre dans votre budget, quand le suivi est activ\u00e9 sans cibles, et quand vous allez d\u00e9passer votre budget ou rester en de\u00e7\u00e0. Plus un sommaire \u00e0 la fin de chaque mois.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Le budget non d\u00e9pens\u00e9 est-il report\u00e9 au mois suivant?<\/summary>\n<pee>Non. Le montant non d\u00e9pens\u00e9 n\u2019est pas report\u00e9 \u00e0 la p\u00e9riode suivante. Et rattraper en retard, c\u2019est des clics co\u00fbteux et des ventes manqu\u00e9es.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Les plateformes publicitaires remboursent-elles un d\u00e9passement caus\u00e9 par une erreur?<\/summary>\n<pee>Non. Les plateformes publicitaires ne remboursent pas l\u2019erreur d\u2019un employ\u00e9, et bien des agences paient une assurance co\u00fbteuse pour s\u2019en prot\u00e9ger. Budget Pacing signale le risque de d\u00e9passement avant la fin du mois, pour que votre \u00e9quipe puisse agir \u00e0 temps.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Comment fait-il ses pr\u00e9visions?<\/summary>\n<pee>Une r\u00e8gle de trois sur les derniers jours de d\u00e9penses, ajust\u00e9e pour les changements de budget en milieu de mois et les budgets mensuels qui se chevauchent.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Modifiez-vous nos budgets?<\/summary>\n<pee>Non. Nous pr\u00e9f\u00e9rons que votre \u00e9quipe, ou vos propres agents, fassent les ajustements. ALYA est le syst\u00e8me de r\u00e9f\u00e9rence partag\u00e9 qui montre o\u00f9 en est chaque budget.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Peut-on regrouper des campagnes de plusieurs plateformes?<\/summary>\n<pee>Oui. Cr\u00e9ez un groupe de campagnes, comme \u00ab\u00a0Image de marque\u00a0\u00bb, ajoutez-y ses campagnes Google, Meta et LinkedIn, et voyez leurs d\u00e9penses ensemble.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>\u00c0 qui \u00e7a s\u2019adresse?<\/summary>\n<pee>Les agences qui g\u00e8rent de nombreux annonceurs, les marques de commerce \u00e9lectronique qui ne peuvent pas se permettre de sous-utiliser leur budget en haute saison, les \u00e9quipes de g\u00e9n\u00e9ration de prospects et de marketing, et les franchises ou marques nationales qui ont besoin d\u2019une vue partag\u00e9e avec des acc\u00e8s individuels.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Chaque client ou succursale peut-il avoir son propre acc\u00e8s?<\/summary>\n<pee>Oui. La plateforme est multilocataire\u00a0: les agences donnent un acc\u00e8s \u00e0 chaque client, et les franchises donnent \u00e0 chaque succursale son propre acc\u00e8s, sur un seul registre partag\u00e9.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Est-ce que \u00e7a nous fera gagner du temps?<\/summary>\n<pee>Ce n\u2019est pas le but. Budget Pacing sert \u00e0 \u00e9viter les d\u00e9passements, et \u00e0 ne pas perdre de ventes par sous-utilisation en p\u00e9riode de pointe comme le Vendredi fou.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Est-ce que \u00e7a prot\u00e8ge nos comptes publicitaires?<\/summary>\n<pee>Il ne s\u00e9curise pas vos comptes. Si les d\u00e9penses bondissent soudainement, par exemple apr\u00e8s la compromission d\u2019un compte, ce sont les alertes qui vous le disent, et non la facture.<\/pee><\/details>\n<details class=\"alya-v23__faq-i\">\n<summary>Combien \u00e7a co\u00fbte?<\/summary>\n<pee>\u00c7a d\u00e9pend des annonceurs et des plateformes que vous connectez. Commencez par la v\u00e9rification du risque de revenus et nous vous faisons une soumission \u00e0 partir de l\u00e0.<\/pee><\/details>\n<\/div><\/div>\n<\/section>\n<section class=\"alya-v23__close alya-v23__sec alya-v23__bleed\">\n<div class=\"alya-v23__in9\"> <pee class=\"alya-v23__q\">Ne perdez pas vos ventes de haute saison \u00e0 cause d\u2019un budget qui d\u00e9rive.<\/pee><pee class=\"alya-v23__offer-sub\">Obtenez une v\u00e9rification rapide du risque qui signale la sous-utilisation et le d\u00e9passement avant que les revenus glissent.<\/pee>\n<form class=\"alya-v23__apply alya-v23__demo\" data-step=\"1\" data-endpoint=\"\" data-call=\"https:\/\/meetings.hubspot.com\/jeasterbrook\" autocomplete=\"on\" novalidate>\n<div class=\"alya-v23__row\"> <label for=\"alya-v23-c-email\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)\">Courriel professionnel<\/label> <input id=\"alya-v23-c-email\" type=\"email\" name=\"email\" autocomplete=\"email\" placeholder=\"vous@entreprise.com\" required> <button class=\"alya-v23__btn\" type=\"submit\">V\u00e9rifier mon risque de revenus <svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/button> <\/div>\n<div class=\"alya-v23__more2\">\n<div class=\"alya-v23__grid2\">\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-firstname\">Pr\u00e9nom<\/label><input id=\"alya-v23-c-firstname\" name=\"firstname\" type=\"text\" autocomplete=\"given-name\" placeholder=\"\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-lastname\">Nom<\/label><input id=\"alya-v23-c-lastname\" name=\"lastname\" type=\"text\" autocomplete=\"family-name\" placeholder=\"\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-jobtitle\">Poste<\/label><input id=\"alya-v23-c-jobtitle\" name=\"jobtitle\" type=\"text\" autocomplete=\"organization-title\" placeholder=\"Directrice marketing\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-company\">Entreprise<\/label><input id=\"alya-v23-c-company\" name=\"company\" type=\"text\" autocomplete=\"organization\" placeholder=\"Nom de l\u2019entreprise\" required><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-monthly_spend\">D\u00e9penses publicitaires mensuelles<\/label><select id=\"alya-v23-c-monthly_spend\" name=\"monthly_spend\"><option value=\"\">Choisir<\/option><option>Moins de 10\u00a0000\u00a0$<\/option><option>10\u00a0000\u00a0$ \u00e0 50\u00a0000\u00a0$<\/option><option>50\u00a0000\u00a0$ \u00e0 250\u00a0000\u00a0$<\/option><option>Plus de 250\u00a0000\u00a0$<\/option><\/select><\/div>\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-advertisers\">Annonceurs que vous g\u00e9rez<\/label><select id=\"alya-v23-c-advertisers\" name=\"advertisers\"><option value=\"\">Choisir<\/option><option>1<\/option><option>2 \u00e0 10<\/option><option>11 \u00e0 50<\/option><option>Plus de 50<\/option><\/select><\/div>\n<div class=\"alya-v23__span2\">\n<div class=\"alya-v23__fld\"><label for=\"alya-v23-c-phone\">T\u00e9l\u00e9phone <i>(facultatif)<\/i><\/label><input id=\"alya-v23-c-phone\" name=\"phone\" type=\"tel\" autocomplete=\"tel\" placeholder=\"514 555 0123\"><\/div>\n<\/div><\/div>\n<p> <button class=\"alya-v23__btn\" type=\"submit\" data-final=\"1\">Choisir un moment <svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/button> <\/div>\n<pee class=\"alya-v23__amsg\" role=\"status\" aria-live=\"polite\"><\/pee> <\/form>\n<pee class=\"alya-v23__sub2 alya-v23__under\">Sans frais. Sans engagement.<\/pee> <\/div>\n<\/section>\n<section class=\"alya-v23__moresol alya-v23__bleed\" aria-label=\"Autres solutions\">\n<div class=\"alya-v23__in9 alya-v23__moresol-in\"> <a href=\"https:\/\/www.alya.ai\/fr\/enrichissement-produits\/\"><span class=\"alya-v23__label\">Enrichissement de produits<\/span><b>Des donn\u00e9es brutes de fournisseurs \u00e0 des pages qui vendent, en quelques heures.<\/b><svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/a> <a href=\"https:\/\/www.alya.ai\/fr\/contenu-ia\/\"><span class=\"alya-v23__label\">GenAI Content<\/span><b>Cr\u00e9ez du contenu de qualit\u00e9, \u00e0 grande \u00e9chelle.<\/b><svg viewBox=\"0 0 16 16\" aria-hidden=\"true\"><path d=\"M2 8h11M9 4l4 4-4 4\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\"\/><\/svg><\/a> <\/div>\n<\/section>\n<section class=\"alya-v23__about alya-v23__bleed\">\n<div class=\"alya-v23__in9\"> <pee>ALYA est une entreprise de logiciels nord-am\u00e9ricaine, cr\u00e9\u00e9e par <a class=\"alya-v23__idx\" href=\"https:\/\/www.indexwebmarketing.com\/en\/\">Index<\/a> apr\u00e8s 15 ans en r\u00e9f\u00e9rencement.<\/pee>\n<nav aria-label=\"\u00c0 propos d\u2019ALYA\"><a href=\"https:\/\/www.alya.ai\/aboutus\/\">Notre histoire<\/a><\/nav>\n<pee class=\"alya-v23__by\">Par <a href=\"https:\/\/www.linkedin.com\/in\/jeremyeasterbrook\" rel=\"author\">Jeremy Easterbrook<\/a>, PDG d\u2019Index.<\/pee> <\/div>\n<\/section>\n<footer class=\"alya-v23__foot alya-v23__bleed\">\n<div class=\"alya-v23__foot-grid\">\n<div><img decoding=\"async\" loading=\"lazy\" class=\"no-lazyload alya-v23__foot-logo\" src=\"https:\/\/www.alya.ai\/wp-content\/uploads\/alya-home\/img\/fe8927292991.png\" alt=\"ALYA\"><pee class=\"alya-v23__foot-about\">Nous aidons les entreprises \u00e0 \u00eatre comprises, crues, compar\u00e9es et recommand\u00e9es par les agents.<\/pee><\/div>\n<div>\n<h4>Solutions<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.alya.ai\/fr\/enrichissement-produits\/\">Enrichissement de produits<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/fr\/contenu-ia\/\">GenAI Content<\/a><\/li>\n<li><a href=\"https:\/\/gaio.alya.ai\/\">Visibilit\u00e9 de marque<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/fr\/#card-access\">Acc\u00e8s agents<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/fr\/pacing-budgets\/\">Budget Pacing<\/a><\/li>\n<\/ul>\n<\/div>\n<div>\n<h4>Entreprise<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.alya.ai\/aboutus\/\">Notre histoire<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/blog\/\">Blogue<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/call\/\">Nous joindre<\/a><\/li>\n<li><a href=\"https:\/\/github.com\/alya-os\/\">Code source ouvert<\/a><\/li>\n<\/ul>\n<\/div>\n<div>\n<h4>Compte<\/h4>\n<ul>\n<li><a href=\"https:\/\/hub.alya.ai\/\">Connexion<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/terms-of-use\/\">Conditions d\u2019utilisation<\/a><\/li>\n<li><a href=\"https:\/\/www.alya.ai\/privacy-policy\/\">Politique de confidentialit\u00e9<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<form class=\"alya-v23__nl\" data-endpoint=\"\" data-list=\"alya-newsletter\" autocomplete=\"on\" novalidate><label class=\"alya-v23__nl-l\" for=\"alya-v23-nl-email\">Infolettre<\/label><\/p>\n<div class=\"alya-v23__nl-row\"><input id=\"alya-v23-nl-email\" type=\"email\" name=\"email\" autocomplete=\"email\" placeholder=\"vous@entreprise.com\" required><button class=\"alya-v23__btn alya-v23__btn--dark\" type=\"submit\">S\u2019abonner<\/button><\/div>\n<pee class=\"alya-v23__nl-msg\" role=\"status\" aria-live=\"polite\"><\/pee><\/form>\n<div class=\"alya-v23__legal\"> <span>&copy; <span class=\"alya-v23__year\">2026<\/span> ALYA. Tous droits r\u00e9serv\u00e9s.<\/span> <span class=\"sep\">|<\/span><a href=\"https:\/\/www.alya.ai\/terms-of-use\/\">Conditions d\u2019utilisation<\/a> <span class=\"sep\">|<\/span><a href=\"https:\/\/www.alya.ai\/privacy-policy\/\">Politique de confidentialit\u00e9<\/a> <span class=\"sep\">|<\/span><span>2277, rue Ontario Est, Montr\u00e9al (Qu\u00e9bec) H2K 1V9<\/span><span class=\"sep\">|<\/span><a href=\"tel:+18779783464\">1-877-978-3464<\/a><span class=\"sep\">|<\/span><a href=\"https:\/\/www.alya.ai\/budget-pacing\/\" hreflang=\"en\" lang=\"en\">English<\/a> <\/div>\n<\/footer><\/div>\n<p>[\/et_pb_fullwidth_code][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2315","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion du pacing des budgets publicitaires | ALYA<\/title>\n<meta name=\"description\" content=\"Le pacing des budgets publicitaires sur Google, Meta, Microsoft et LinkedIn\u00a0: vos d\u00e9penses r\u00e9elles par rapport \u00e0 votre budget r\u00e9el, avec des alertes avant un d\u00e9passement ou une sous-utilisation.\" \/>\n<meta name=\"robots\" content=\"index, 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